Mobile Business as a Strategic Tool to Acquire Competitive Advantages: Taking Logistics Industry in China as an Example
Shouming Chen, Xiaoping Zhao · 2008
This paper analyzes mobile business in the context of logistics industry as a strategic tool to create a sustainable competitive advantage through the implementation of mobile business. Uncertainty, risk, and open competition among logistics firms have risen dramatically, thus firms have more and more difficulties to acquire and sustain competitive advantages. Some frameworks concerning this topic have been established and in this paper we adopt these frameworks. In traditional views, critical factors for creating value through mobile business are user experience, the value contribution of mobile technology, and customer requirements. Based on this view, the most efficient and effective way found to match these factors is to enhance interaction between customers and firms through mobile business applications, which can facilitate response time and make the interaction more convenient. Additionally, the ability to integrate mobile business application into logistics industry is crucial for firms to gain competitive advantages.