The determinants of blog site selection by student-bloggers in Taiwan
Yi-Hui Chiang · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2011
What factors influence bloggers to choose a particular blog site, and what reasons do they cite when making their choice, in order of priority? This study develops a multiple-criteria- decision-making (MCDM) model and applies analytic hierarchy process (AHP) to advance our understanding of the processes involved in blog site selection from the perspectives of student-blogger. The results provide insight for those who are concerned with this topic. Key words: Blog, blogger, determinants, analytic hierarchy process (AHP).