Estimating the impressionrank of web pages
Ziv Bar-Yossef, Maxim Gurevich · 2009
The ImpressionRank of a web page (or, more generally, of a web site) is the number of times users viewed the page while browsing search results. ImpressionRank captures the visibility of pages and sites in search engines and is thus an important measure, which is of interest to web site owners, competitors, market analysts, and end users.