Application of Data Mining in Electronic Commerce
Hewen Tang, Yan Honglin, Yang Zeng-fang, Yu Ma, Chunping Li · 2009
Data mining has got more and more mature as a field of basic research in computer science and got more and more widely applied in several fields. Electronic commerce is a good example. This paper surveyed some of approaches where data mining has been applied in electronic commerce. And this paper focused on data mining in the context of e-commerce, not surveying the algorithms in data mining.