MyINS: A CBR e-Commerce Application for Insurance Policies
Siti Soraya Abdul Rahman, Azah Anir Norman, Koh Joe Soon · 2006
This paper presents the design and development of an insurance policies recommender for prospect client. The main aims of MyINS are twofold. The first aim is to simplify the process for client in making decision base on the information recommended through this system. The second aim is to allow client to choose the insurance policy that is most suitable for them. MyINS models the reasoning process employed by insurance sale agent in proposing policy to the client using case-based reasoning algorithm (CBR). CBR, generally describe the process of solving current problems based on the proposed solution from similar past problems. MyINS works with a principle assumption that different client with different background will have different type of insurance plan suitable to each one of their needs. MyINS makes recommendation of insurance policies based on personal data and desired coverage of the policyholder from the similar past problems. Similarity assessment and demonstration of case library are also presented.