Web Site Localization in the Chinese Market
Chen Chao, Nitish Singh, Chin Chun Hsu, Yifeng Chen, Jen-Yi Chao · Digital Commons - Lingnan (Lingnan University) · 2012
After content analyzing 100 multinational companies' webpages for American and Chinese consumers respectively, this study validates Singh et al.'s [2009] localization framework (i.e., cultural customization, content localization and translation quality) in the Chinese market and present best practices in localizing websites for the Chinese market.