Click patterns
Huizhong Duan, Emre Kıcıman, ChengXiang Zhai · 2012
Understanding users' search intents is critical component of modern search engines. A key limitation made by most query log analyses is the assumption that each clicked web result represents one unique intent. However, there are many search tasks, such as comparison shopping or in-depth research, where a user's intent is to explore many documents. In these cases, the assumption of a one-to-one correspondence between clicked documents and user intent breaks down.