Data mining Techniques in E - Business
Pankaj Gupta, Bharat Bhushan · International Journal of Advances in Engineering Sciences (RG Journals of Scientific Research) · 2012
Ever rising competition and changing demands of customer it is difficult to satisfy the people with different backgrounds. E-business with its various advantages of low cost, high efficiency, time saving has assumed importance these days.But it is confronted with many problems such as how to optimize the structure of website and the way of service according to the user access behavior.This paper presents an architectural framework for personalized ebusiness service recommendation using data mining techniques.