Phoning it in: Theory in mobile media and communication in developing countries
Katy E. Pearce · Mobile Media & Communication · 2013
As 75 percent of the world’s mobile subscriptions are in developing countries, studies of use patterns are essential to broader understanding. However, scholars should engage with existing theory and literature in order to operate within a framework and expand readership. Rigorous and ethical research from a variety of methodological perspectives is encouraged.