An Alternative Product Extraction Method for E-Commerce Applications
Murat Koyuncu · 2007
Customers generally like to see alternative products and compare their characteristics and prices before deciding on one of them. Therefore, proposing alternative products is one of the crucial issues for e-commerce applications to increase customer satisfaction. This paper proposes a fuzzy similarity-based approach to determine similar products recorded in a database and submit them intelligently to the customer in a ranked way as alternative products.