Selling ad campaigns
Moshe Babaioff, Jason D. Hartline, Robert Kleinberg · 2009
We study online pricing problems in markets with cancellations, i.e., markets in which prior allocation decisions can be revoked, but at a cost. In our model, a seller receives requests online and chooses which requests to accept, subject to constraints on the subsets of requests which may be accepted simultaneously. A request, once accepted, can be canceled at a cost which is a fixed fraction of the request value. This scenario models a market for web advertising campaigns, in which the buyback cost represents the cost of canceling an existing contract.