PerAd-Service: A Middleware Service for Pervasive Advertisement in M-Business
Shameem Ahmed, Moushumi Sharmin, Sheikh Iqbal Ahamed · 2006
In this paper, primarily, we delineate the numerous challenges that can arise in mobile-business (m-business) to provide the highest degree of proliferation of pervasive advertisement. Later, we demonstrate the feasibility of PerAd-Service, an integral part of, MARKS (middleware adaptability for knowledge usability, resource discovery, and self-healing) to address those challenges.