Semi-automatic image personalization tool for variable text insertion and replacement
Hengzhou Ding, Raja Bala, Zhigang Fan, Reiner Eschbach, Charles A. Bouman, Jan P. Allebach · Proceedings of SPIE, the International Society for Optical Engineering/Proceedings of SPIE · 2010
Image personalization is a widely used technique in personalized marketing,1 in which a vendor attempts to promote new products or retain customers by sending marketing collateral that is tailored to the customers' demographics, needs, and interests. With current solutions of which we are aware such as XMPie,2 DirectSmile,3 and AlphaPicture,4 in order to produce this tailored marketing collateral, image templates need to be created manually by graphic designers, involving complex grid manipulation and detailed geometric adjustments. As a matter of fact, the image template design is highly manual, skill-demanding and costly, and essentially the bottleneck for image personalization. We present a semi-automatic image personalization tool for designing image templates. Two scenarios are considered: text insertion and text replacement, with the text replacement option not offered in current solutions. The graphical user interface (GUI) of the tool is described in detail. Unlike current solutions, the tool renders the text in 3-D, which allows easy adjustment of the text. In particular, the tool has been implemented in Java, which introduces flexible deployment and eliminates the need for any special software or know-how on the part of the end user.