Enhanced Business Intelligence using EROCS
Manish A. Bhide, Vasu D. Chakravarthy, Ajay Kumar Gupta, Himanshu Gupta, Mukesh Mohania, K. Puniyani, Paresh Nath Singha Roy, Sudeshna Roy, Vibhuti S. Sengar · 2008
The EROCS technology automatically links unstructured data with relevant structured data from an external relational database. We demonstrate how EROCS can be used for enhancing business intelligence by allowing OLAP tools to analyze structured and unstructured data in a consolidated manner. Our demonstration showcases the use of EROCS in exploiting latent information in customer emails, which helps in building a complete view of the customer. This results in new insights about the business which are not possible with the existing state of the art.