Broadening the Audience: Popularity Dynamics and Scalable Content Delivery
Niklas Ferdinand Carlsson · DiVA (Linkoping University) · 2012
The Internet is playing an increasingly important role in today’s society and people are beginning to expect instantaneous access to information and content wherever they are. As content delivery is consuming a majority of the Internet bandwidth and its share of bandwidth is increasing by the hour, we need scalable and efficient techniques that can support these user demands and efficiently deliver the content to the users. When designing such techniques it is important to note that not all content is the same or will reach the same popularity. Scalable techniques must handle an increasingly diverse catalogue of contents, both with regards to diversity of content (as service are becoming increasingly personalized, for example) and with regards to their individual popularity. The importance of understanding content popularity dynamics is further motivated by popular contents widespread impact on opinions, thoughts, and cultures. This article will briefly discuss some of our recent work on capturing content popularity dynamics and designing scalable content delivery techniques