Predicting product life cycle using fuzzy neural network
Ali Mohammadi, Aazam Tavakoli, Abolghasem Ebrahimi · Management Science Letters · 2014
One of the most important tasks of science in different fields is to find the relationships among various phenomena in order to predict future.Production and service organizations are not exceptions and they should predict future to survive.Predicting the life cycle of the organization's products is one of the most important prediction cases in an organization.Predicting the product life cycle provides an opportunity to identify the product position and help to get a better insight about competitors.This paper deals with the predictability of the product life cycle with Adaptive Network-Based Fuzzy Inference System (ANFIS).The Population of this study was Pegah Fars products and the sample was this company's cheese products.In this regard, this paper attempts to model and predict the product life cycle of cheese products in Pegah Fars Company.In this due, a designed questionnaire was distributed among some experts, distributors and retailers and seven independent variables were selected.In this survey, ANFIS sales forecasting technique was employed and MATLAB software was used for data analysis.The results confirmed ANFIS as a good method to predict the product life cycle.