Software-aided Service Bundling : Intelligent Methods and Tools for Graphical Service Modeling
Ziv Baida · Digital Academic REpository of VU University Amsterdam (Vrije Universiteit Amsterdam) · 2006
Services, such as insurances, transport, medical treatments and more, have been subject to extensive research business science for decennia. When services are offered, bought or consumed online, we refer to them as e-services. This PhD thesis focuses on an ontological foundation for service description and configuration. Such a conceptual modeling approach facilitates complex e-service scenarios, in which a customer can define a bundle of services, possibly supplied by multiple suppliers, based on his needs and requirements. The research can be used in two ways: 1. By marketing departments, business analysts and consultants, in order to develop new service bundles during a business analysis (especially involving networked enterprises). 2. To create e-service websites that enable customers define and buy service bundles based on their needs and demands.