Approach of Agent Oriented Technology in Designing of Marketing Research Tools
Vivek Jaglan, S. Srinivasan · International Journal of Computer Applications · 2011
Now in the modern world most insidious technologies used in Marketing Research tools are software agents.Use of Agent -Based Role Modeling (ABRM) and Multi Agent in Case Base Reasoning (MA-CBR) approach provides the better designs in agent technology.In the recent past, lot of methodologies has been proposed.They offer a range of modeling concepts, elaboration and analysis techniques, and opportunities for tool support.They diverge in maturity and scope of coverage.By using the multi agent technology, multidirectional marketing research tools is design which crosses the barrier of traditional marketing research tools unidirectional approach.The traditional marketing research tool is very slow in process execution and they have lack of automation and decisions.By Using the Agent base architecture of marketing research tools it over come the limitation of traditional marketing research tools.