Mobile Social Commerce Implementation
Ilyas Eray Kucukcay, Morad Benyoucef · 2014
When mobile commerce meets social commerce, e-commerce platforms as we know them are transformed into powerful tools that not only support an organization's business strategy, but also provide its customers with the features and convenience they have come to expect from online transactions. We call this mobile social commerce (ms-commerce). This paper sheds light on this new concept by showing how mobile and social capabilities can enhance existing e-commerce business models. An implementation approach for ms-commerce is then presented, guided by a feasible commercial scenario. We finally discuss our ms-commerce implementation approach and compare it for the two leading mobile platforms, namely iOS and Android.