Enabling new service provider business models with the IP multimedia subsystem
William J. Barnett · Bell Labs Technical Journal · 2006
With declining revenues, cross-segment substitution, and new competition that bundles voice with other service offerings, traditional telephony business models are under attack. As a services architecture, the IP Multimedia Subsystem (IMS) enables new service provider business models for both current telephony and new revenue-generating service offerings. This paper discusses three potential models for creating value via business partnering “ecosystems” enabled by IMS and then compares these models to a traditional service provider business model.