Role of communication media in nutrition knowledge and awareness. An Indian urban study
V. Ramadasmurthy, M. Mohanram, K. V. S. Rama Rao, Nagalla Balakrishna · International Journal of Food Sciences and Nutrition · 1992
A questionnaire survey was carried out on 480 adults (>18 years of age) from households of government employees residing in their official residential complex in Hyderabad and belonging to different socio-economic categories. The study involved assessment of dietary knowledge, attitudes and practices (KAP) of the study community, status pertaining to exposure to communication media and usage as well as interplay of these aspects with different socio-economic parameters. Data generated by the study identified many gaps in the dietary KAP and limitations in communication media exposure and utilisation. The need for information on several aspects relating to nutritional value of foods and their usage was apparent among the lower educational and income groups. A close relationship between the extent of exposure to communication media and usage and the pattern of dietary knowledge and practices was elucidated. Women needed greater exposure to media to improve dietary KAP. Education (particularly among women) a...