Brickstreams
Riddhiman Ghosh, Jhilmil Jain, Mohamed Dekhil · 2010
Brickstreams is a system that employs hypermedia structures in physical spaces, specifically in brick-and-mortar retail environments, to capture insight into customer behavior. By instrumenting and tracking interactions with tagged products in retail stores, and by using demographic and location intelligence, our system is able to bring the benefits of online clickstream analysis to the brick and mortar world. We have implemented a prototype of Brickstreams, realized through REST web services and mobile device clients.