First impressions
Ian Ruthven, Caroline Clews, Wajihah Haji Md Dali · 2010
In this paper, we explore how the results of a person search can provide a context for making judgments about other people. Exploring the new aggregated method of search results presentation, we describe two simulated studies to cast light on whether the results from an aggregated search can change opinions on another person. We show that information presentations can modify opinions on a person we do not know but it is far harder to change existing opinions.