Client-side event processing for personalized web advertisement
Roland Stühmer, Darko Anicic, Nenad Stojanovic, Sinan Sen · 2009
In this demo we show the current state of our client-side rule engine for the Web. The engine is accompanied by a rule language for event-condition-action expressions especially tailored to be run on JavaScript-enabled clients. Rules may contain complex event patterns, complex condition predicates and several types of actions. Our goal is to establish the presented rule engine as a framework to enable context-driven, personalized advertising on the Web.