Automatic retargeting of web page content

Ranjitha S. Kumar, Juho Kim, Scott R. Klemmer · 2009

We present a novel technique for automatically retargeting content from one web page onto the layout of another. Web pages are decomposed into their perceptual hierarchical representations. We then use a structured-prediction algorithm to learn reasonable mappings between the perceptual trees. Using the mappings, we are able to merge the content of one page with the layout of another.

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