Landing design thinking in industry
Gert Pasman, Edgar Wieringa · 2011
Following the currently popular gospel of design-driven innovation, many companies are attempting to implement some form of design thinking into their business process and company culture. What issues are they facing when trying to bring this into an organization, mindset and culture, that is not very receptive to design thinking? And how can they get access to and make use of the large number of user-centered design methods, tools and techniques that has been mainly developed in academia?