Audience measurement technologies for user centric media
Federico Álvarez, Damien Alliez, Carlos Alberto Martín, José Manuel Menéndez, Guillermo Cisneros · 2008
How to know which is the consumption and generation of content in a new media world where the user can be a consumer or a creator/distributor, compared to the traditional media? How interesting is it for the final users? Which new viable business models can be found in this world or which is the possible evolution of the market and the technology? Possibly, it is rather impossible to answer these questions and possibly never will be answered properly but the development of new audience measurement reference models for the new media world and its adaptation to the user centric media using combined metrics, are the most promising ways of achieving these goals. This paper describes an end-to-end system proposal based on the said reference model for the new media world applied to user centric media to provide an answer to some of the above questions and to obtain the necessary resulting figures.