Typeface personality traits and their design characteristics
Ying Li, Ching Y. Suen · 2010
Most research on fonts is related to legibility, readability and recognition. There are only a few studies on typefaces and their potential personality traits. In this paper, we focus on the visual expression of typefaces and their design characteristics. The relationship between typefaces and their personality traits is investigated. By using statistical analyses on data collected from participants who filled out a survey, the correlation between fonts and personality traits is explored. Fonts used within this study are grouped according to their personality traits. The typical typographical and aesthetic characteristics of typefaces in these groups are examined in detail.