The B to C Shopping Website Open Platform and an Associate Strategy
NI Qing-ping, Yang Chun-Yue, Zhang Chen · 2012
The development of the Internet is a process from closed door to opening-up, and has been experiencing the stages of access first, content-based, application-oriented to service-oriented. This paper first expounded the development of the Internet open platform, then analyzed the value of the B to C shopping website open platform, and finally discusses the associate strategy with merchants of the B to C shopping website after opening its platform.