Covariance Structure Modeling and Measurement Issues: A Note on “Interrelations among a Channel Entity's Power Sources”
Roy D. Howell · Journal of Marketing Research · 1987
The author examines the measurement and modeling procedures employed by Gaski in a study of the relationships among a channel entity's power sources. A correct specification of the measurement model provides different parameter estimates and conclusions about the fit of the models. A respecification also overcomes Gaski's problems with model identification and provides information not available in the original analysis.