Designing information for dynamic delivery with XML
Steve Manning · 2002
If you review the current technology trends for the web, you'll notice that the words "Dynamic Delivery" figure prominently. Industry pundits have identified "personalization" as one of the key characteristics of leading edge information sites. XML technologies provide companies with new options for the creation and delivery of information, including dynamic delivery and personalized information. But really effective information requires planning and preparation. This paper gives an overview of dynamic content and personalization, the benefits, and describes what is required to design, create, and manage effective dynamic content.