Information Seeking Behaviour of AIOU Administrators.
Malik Tariq Mahmood · 2005
The main purpose of this research study is to investigate information seeking behaviour of AIOU administrators. Information is obtained by using a wide variety of both informal and formal sources; human sources, internet as well as print Media. Now-a-days the newspaper provide us a lot of information about current situation of country’s political issues, economical satiability, as well as International political and all other kind of information which a human need because we don’t update ourselves without newspapers. Findings of the present study show that the administrators are more interested in the news related to politics, economics, city news, job hunting, sports and entertainment and a few one were found totally not reading the newspaper. It is understood that information needs arise when an individual finds himself in a problem situation, when he or she no longer can manage with the knowledge that he or she possess. We, as individuals and groups, “repeatedly find ourselves in situations where information is needed, gathered, sought, organized, retrieved, processed, evaluated, and used”. Reading of newspaper is part of daily routine for many consumers. In other words, media receivers want to use the information in some way or to obtain satisfactions that they anticipate.