TMS: Targeted Marketing System Based on Market Value Functions
Jiajin Huang, Ning Zhong, Chunnian Liu, Yiyu Y. Yao, Dejun Qiu, Chuangxin Ou · Web Intelligence · 2004
TMS (Targeted Marketing System) is an integrated system and toolkit for profit-driven and cost-effective marketing. The system consists of three components: a Web-based user interface, a market value inference engine, and a presentation and evaluation module. It supports marketing decision making for a company or an organization by combining results from information retrieval, data mining, information theory, and utility theory.