What makes UX successful from the executive perspective?
Kristin Desmond · interactions · 2007
Mark Vershel served as vice president and general manager for Borland, an application lifecycle management company. Mark oversaw user experience during the period when a number of groundbreaking products from a user interface perspective---exemplified by Turbo Pascal, Borland C++, Quattro Pro and Paradox---were introduced into the consumer and developer software markets.