Automatic text processing to enhance product search for on-line shopping
Gilles Vandelle · 2005
The growing eCommerce business requires an advanced way of searching for products. Buyers today are not only using the web to accomplish transactions but also to search for and select products that fit their needs. The products are now global but the users want a site that uses their language when shopping. This talk will describe how Kelkoo built a solution used across. The multiple European languages have been addressed with a simple linguistic approach combined with machine learning technologies. In this talk we will put the emphasis on the use of machine learning to address local diversity.