The Application Research on Web Log Mining in E-Marketing
Zhang Chun-ling, Zun-Feng Liu, Jing-Rui Yin · 2010
If there is no effective data management and analysis, the great growing mass of data in the Web will become "data grave". This paper analyzes the importance of Web log mining in the E-Marketing, expounds the usual algorithms of the Web log mining and its applications in E-marking, and finally gives the method to realize personalized recommendation. It points out the great commercial value of Web log mining in the E-Marketing and its broad application prospects.