User profiling in personalization applications through rule discovery and validation
Gediminas Adomavičius, Alexander Tuzhilin · 1999
Gediminas Adomavicius New York University [email protected] In many applications, ranging from recommender systems to one-to-one marketing to Web browsing, it is important to build personalized profiles of individual users from their transactional histories. These profiles describe individual behavior of users and can be specified with sets of rules learned from user transactional histories using various data mining techniques. Since many discovered rules can be spurious, irrelevant, or trivial, one of the main problems is how to perform post-analysis of the discovered rules, i.e., how to validate customer profiles by separating “good” rules from the “bad.” This paper presents a method for validating such rules with an explicit participation of a human expert