Clustering Web Surfers with Probabilistic Models in a Real Application
Yang Liu, Jimmy Xiangji Huang, Aijun An, Gary Promhouse · Web Intelligence · 2004
The problem of modeling and predicting a Web surfer's browsing patterns has gained increasing attention in recent years. In this paper we present our experience in clustering Web surfers using a mixture of Markov models with a real application of Livelink log data. We propose different techniques to improve the clustering performance, and evaluate the techniques through experiments.