Fuzzy logic based product filtering for web personalization in E-commerce
Bin Hua, Kok Wai Wong, Chun Che Fung · 2007
As Internet becomes popular, Web personalisation for E-commerce has gained much attention. The most important strategy of Web personalization is to provide the customers with appropriate information or services based on the knowledge about the customers' preferences. This paper proposes an alternate approach based on fuzzy logic for product filtering. Experiment results and simulation have shown that this is a viable approach.