Privacy-preserving global customization
Robert M. Arlein, Ben Jai, Markus Jakobsson, Fabian Monrose, Michael K. Reiter · 2000
We present an architecture for global customization of web content, by w h i c h a w eb site can customize content for each visitor based on the activities undertaken by the same user on other, unrelated sites.Our architecture distinguishes itself in the privacy mechanisms it provides: each u s e r c o n trols what information a merchant can learn about her activities at other merchants, and each merchant controls to what other merchants the information it contributes is revealed.To a c hieve t h i s w e i n troduce novel data protection mechanisms for merchants and users.We further describe aspects of a prototype implementation of our architecture.Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page.To copy