Network externalities and the deployment of security features and protocols in the internet
Marc Lelarge, Jean C. Bolot · 2008
Getting new security features and protocols to be widely adopted and deployed in the Internet has been a continuing challenge. There are several reasons for this, in particular economic reasons arising from the presence of network externalities. Indeed, like the Internet itself, the technologies to secure it exhibit network effects: their value to individual users changes as other users decide to adopt them or not. In particular, the benefits felt by early adopters of security solutions might fall significantly below the cost of adoption, making it difficult for those solutions to gain attraction and get deployed at a large scale.