Scalable delivery and pricing of streaming media with advertisements
Musab S. Al-Hadrusi, Nabil J. Sarhan · 2007
This paper presents a delivery framework for streaming media with advertisements and an associated pricing model. The delivery model combines the benefits of periodic broadcasting and stream merging. The advertisements' revenues are used to subsidize the price of the media content. The pricing is determined based on the total ads' viewing time. Moreover, this paper presents three modified scheduling policies that are well suited to the proposed delivery framework and analyzes their effectiveness through simulation.