Enhancing grocery shopping experiences
Hiroshi Tamura, Tamami Sugasaka, Kazuhiro Ueda · 2008
In this paper, we report the results of our experiment aiming at shopper's decision aid at a physical grocery store by introducing a context-aware system embedded with shopping carts. While 'context-awareness' is understood in a lot of ways, we made much of shopper's cognitive process. We discovered that a grocery shopping process is basically consisted of three phases, so that the system and services were developed according to the process. The results reflected the characteristics of each phase; the system and the services especially dynamized the shoppers in the third phase.