Generalized CMR technology as a natural source of objective marketing information
Andrey V. Timofeev · Automation and Remote Control · 2010
A certain technique for collecting and fixing the numerical parameters of market tendency dynamics is considered, being embedded in CRM methodology and aiming to involve sales managers in the process of collecting the marketing information. Based on application of α-stable models, an original algorithm for automatic processing and evaluating the information relevance of the derived estimates is utilized. An example implementing the suggested methodology using MS CRM 3.0 software package is provided.