Do men heal more when in drag?
Nick Yee, Nicolas Ducheneaut, Mike Zhengyu Yao, Les Nelson · 2011
Studies in the Proteus Effect have shown that users conform to stereotypes associated with their avatar's appearance. In this study, we used longitudinal behavioral data from 1,040 users in a virtual world to examine the behavioral outcome of conflicting gender cues between user and avatar. We found that virtual gender had a significant effect on in-game behaviors for both healing and player-vs-player activity.