Linear Segments: A Technique for Scalogram Analysis
Eric Marder · Public Opinion Quarterly · 1952
Scalogram analysis using the Guttman board and the Guttman notation is often, according to the author, tedious, expensive, and visually unsatisfactory. He here proposes the use of a differently designed board and a system of linear notation. The advantages claimed for this procedure and equipment are a simpler application of visual criteria; greater ease in counting errors, ordering respondents, and combining response categories; and comparative simplicity and economy of construction of the board. Eric Marder is on the staff of International Public Opinion Research, Inc.