Preparing IT for a new product launch
Royce D. Burnett, Mark Friedman, Andre Prince · Journal of Corporate Accounting & Finance · 2012
Abstract Website crashes during an online product launch are a frequent occurrence—but the fallout can be tremendous and widespread. The authors of this article show you how to identify IT risks for companies launching online products—and a strategy to reduce those risks. © 2012 Wiley Periodicals, Inc.