Personalization on the Net using Web mining: introduction
Maurice D. Mulvenna, Sarabjot Singh Anand, Alex G. Büchner · Communications of the ACM · 2000
n the Internet, we have experienced massive growth in systems that can personalize content delivered to individual users.The science behind personalization has undergone tremendous changes in recent years, yet the basic goal of personalization systems remains the same: to provide users with what they want or need without requiring