The Novelty of 3D Product Presentations Online
Steven Marc Edwards, Harshavardhan Gangadharbatla · Journal of Interactive Advertising · 2001
The current research sought to understand the contribution of novelty to the positive outcomes that have been reported in the research on 3D interactions online and in e-commerce. The novelty of 3D product presentations was manipulated and examined along with the presentation of additional forms of information to determine if novelty is related to positive feelings associated with 3D products. Additional information was most compelling in product attitude formation, whereas novelty played a key role in shaping purchase intention. Novelty and information both impacted attitudes toward Web sites using 3D products. Directions for future research are suggested.