Technology for Intellectual Teamwork: Perspectives on Research and Design
Psychology Press eBooks · 2014
This chapter describes the task of the new product team and some of the activities through which these teams complete their work, concentrating on how the team interacts with others to complete its assignments. Information technology could provide a structure to list current options, and to prompt brainstorming of additional ideas. Team members and outsiders could then be asked to set criteria for choosing among the options. The development stage requires that the team focus much of its effort internally, on technical issues. Team leaders describe spending a great deal of frenzied time and activity preparing for these reviews, be they formal or informal. The transition consists of moving from team ownership of the product to more general organizational ownership. Exploration also involves exploring ideas and possibilities for the new design. Computer applications could help the team keep track of its ideas, increase creativity, and evaluate its work.